December 8, 2011

Reflections by Ledingham-McAllister

Get outdoors and enjoy a network of walking/nature trails close by in this lush, green neighbourhood

When it comes to marketing and selling homes, creating a compelling story is very important. To promote Reflections, a 33-storey concrete and glass highrise in south Burnaby, Ledingham McAllister’s team posed a simple question — “Why not live park-side rather than mall-side?” This subtle dig suggests that not all condo-shoppers want to live in Metrotown, and that an alternative exists farther along the SkyTrain Line in the South Burnaby neighbourhood of Edmonds. Elva Kim, Ledingham McAllister’s Director of Sales and Marketing, says it’s an approach that is definitely working. “We have a lot of interest from people who have lived for a long time in this community.

Some are cautious first-time homebuyers who want to ensure that they’re making the right move. The demographic of our first-time buyers are slightly older, in their late twenties and early thirties. We have a lot of single working professionals in this category that have been renting in the area for quite some time. We’re also finding a lot of parents helping out their children with the purchase of their first home, as well as downsizers that are choosing to stay in their favoured neighbourhood. There’s a great story with everyone that buys at Reflections. It’s going to be a community of happy neighbours.”

The city was named after Robert Burnaby, who had explored the region around Burnaby Lake in 1859.

The “park-side” angle refers to three acres which Ledingham McAllister donated adjacent to Reflections to protect Byrne Creek, a small tributary of the mighty Fraser River. A network of walking/nature trails is close by. Kim adds, “This lush, green neighbourhood is surrounded by trees. In autumn, you can stand in any one of our homes and get a 360-degree view that is just a riot of fall colours, and you’re in the middle of a residential area.” One of the last available highrise sites located in the Edmonds neighbourhood, Reflections offers a whole new view of the Highgate area. It’s close to the amenities of Highgate Village, but minutes away from the recreational opportunities of Deer Lake Park. This sleek looking tower is a short distance from bustling Metrotown and offers easy access to the SkyTrain.

Each Reflections home is built to the highest standard; Ledingham McAllister has been in the construction business in British Columbia since 1905 — a track record that no other builder in the province can claim. Each home features an expansive open-concept kitchen, dining and living room for entertaining in style. The superior quality stainless steel Whirlpool set includes a self-cleaning slide-in gas range, 18.6 cubic foot bottom drawer refrigerator with glass shelves, space-saving over-the-range microwave / hood fan, energy-efficient Dura Wash dishwasher. To enhance a sense of community, Reflections’ comprehensive amenity package includes a spacious social lounge with a kitchen and bar. (There’s even a fireside billiards table!)

A fully- equipped fitness centre with dramatic views over the park offers an inviting environment for your daily workout. The sprawling, park-side terrace is perfect for outdoor entertaining with friends and family, and a hotel-style guest suite can accommodate short-stay, out-of-town visitors. Slated for occupancy in March of 2012, Elva Kim is excited about what she calls “a sweet project,” and adds another compelling reason for considering Reflections.

“This is the last opportunity for pre-completion pricing. We are making it easier for our first-time buyers to purchase, and absorbing the cost of their net HST for a limited time. This added incentive definitely makes Reflections the best value in the Central Burnaby.”

Call today at 604-525-8496 to speak to a member of their experienced sales team about these details, or better yet, please drop in to visit the Reflections Presentation Centre at 7377 – 18th Street in Burnaby. Open every day (except Friday from 12 p.m. ‘til 5 p.m.) to help you find the perfect home!

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