July 24, 2013

Concord Pacific launches latest Surrey project

Park Avenue will ultimately have two towers linked by townhomes and comprise 850 units

Park Avenue

Project size: 424 suites (Stage 1)
Address: 13718 100th Ave., Surrey
Residence size: One to three bedrooms; 446 to 1,016 sq. ft.
Prices: From $183,900 (25 homes under $250,000)
Sales Centre: 9908 King George Boulevard, Surrey (next to King George SkyTrain station)
Hours: Noon to 6 p.m.
Telephone: 604-583-9866
Developer: Concord Pacific Developments
Architect: Patrick Cotter and IBI Group
Interior Design: Liv Interiors
Landscape Design: Van Der Zalm + Associates
Web: parkavenueliving.ca
Warranty: 2-5-10
Occupancy: Estimated completion June 2016

Special to The Sun

“I have a motto: Go big or go home,” said Surrey Mayor Dianne Watts. It was June 18, and she was commenting on her city’s extraordinary growth — Surrey is on track to become B.C.’s largest city — at the launch of a new mega presentation centre by Concord Pacific, a company that shares her philosophy. Four days later, 750 people flocked to the 8,000-square-foot $2.5 million centre next to the King George SkyTrain for the grand opening of the Park Avenue residential development.

Park Avenue, to ultimately include 850 homes in two towers linked by townhomes, joins the existing Park Place towers in what Concord Pacific expects to become Surrey’s largest urban community. Starting with Concord Pacific Place, North America’s largest master-planned community, on the former Expo 86 site, Concord Pacific has built 20,000 homes and more than 100 highrises, says Grant Murray, the company’s vice-president of sales.

And while the company sometimes builds single towers, he says its forte is whole communities. Its presentation centres — in Vancouver and Richmond, as well as the new high-tech one in Surrey — are massive permanent structures. “Concord doesn’t like to do the traditional one or two trailers put together to sell a building and then you go somewhere else and you build somewhere else,” Murray says. “It’s all about community. It’s all about investment. It’s all about helping the city, as well, and helping the neighbourhood.”

In Surrey, the company provides free space for Arts Umbrella and a scholarship and bursary to help Surrey students attend university. “With 70 per cent of the future growth of the Greater Vancouver district being south of the Fraser River, Concord definitely wanted to be part of that community,” Murray says. Its first foray into Surrey was in 2009 when it took over construction of the two Park Place towers from the original developer, whose financing fell through with Lehman Brothers’ bankruptcy. Murray expects the company to be building in Surrey for the next 10 or 15 years.

The first Park Avenue tower will be 46 storeys topped with a common sky garden and barbecue area. “What’s really nice about that is you can give a person the feeling that even if they’re buying down low, they can still get that feeling of the view at the top,” Murray says. “They can go to the 46th floor at night, watch the sun set and take their coffee up there.” There will be more amenities than in any previous Concord project: a tennis court, children’s playground, putting green, outdoor yoga pavilion, fitness studio, theatre and entertainment lounge with wet bar. The second phase will add an outdoor pool and pool house with an entertainment kitchen, lounge, hot tub, steam room and sauna; private cabanas; a meeting room and a golf simulator.

Down the street are the Central City shopping centre, SFU, the public library, the performing arts centre and, as of this fall, the new city hall — all part of Surrey’s burgeoning downtown City Centre. Homes are available in nine floor plans, two of them displayed in the presentation centre. The A unit is 655 square feet with two bedrooms, one bathroom and a 120-square-foot balcony. “It sells for about $262,000 to $280,000, and the quality you see is what you get,” says Murray — apart from decor items like custom millwork and luxe wallpaper.

The other display suite is a C plan: 515 square feet, one bedroom, one bath, 55-square-foot balcony, priced $206,000 to $230,000. There are four colour options for the laminate cabinetry and wide-plank floors: all dark, all light, light with dark or dark with light. The kitchens have integrated appliances, engineered quartz countertops, gas cooktop, pullout hood fan, undersink recycling station and illuminated display shelves. In the bathrooms, mirrored medicine cabinets are lit above and below, and the vanity includes pullout shelving. There is marble everywhere: on the wall from floor to ceiling in the bathrooms, as a backsplash in the kitchens and on the floor of the laundry.

Concord Pacific president and CEO Terry Hui went to Italy, where he “bought the chunk of the mountain and said, ‘I’ll take this section of this marble and we’ll run with that for the next three to four years in our buildings,’” Murray explains. He feels that Concord Pacific’s ability to buy materials in that sort of volume contributes to its success. “Because we’re building so many highrises in a year, that allows us to buy in large quantities: kitchens, appliances, the marble,” he says. “So when you buy on that kind of economy of scale, it allows us to give phenomenal quality to the buyers.”

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