March 30, 2012

Minimal, Sensual and Human

BoConcept’s new Ottawa Collection reflects Scandinavian style at its simplistic best.

If you’re searching for furniture to help you shape your own distinctive urban style, something a bit bold yet casual and out of the ordinary, your search is over. BoConcept, a world-renowned retail furniture chain from Denmark, opened its doors in Vancouver five years ago and is now unveiling its new line of furniture by award-winning designer Karim Rashid – The Ottawa Collection. The Ottawa Collection includes a dining room set with table, chairs, sideboard and cabinet, as well as an exclusive selection of accessories to complement the grouping. The result is an exciting furniture line with which you can create your own casual and comfortable sanctuary away from the hectic challenges of urban living.

The organic shapes in the line offer impressive simplicity and all the designs are functional for daily use. It’s possible to create two different looks by changing the colours on the sideboard and chairs, transforming your interior from a casual feel into a more formal setting. What makes this line unique is that all the furniture, lamps, rugs and accessories have a great story behind them. Rashid’s inspiration came from the natural landscapes of both Canada and Denmark.

“There is a very similar feeling in this part of Canada as there is in the area in Denmark where BoConcept is from,” says the designer, whose work is featured in 200 permanent collections and galleries around the world. “The tree-like branches of the table, sideboard, and chairs, as well as the colours and the cup collection designs, are a snapshot of my 30-year career.”

Rashid describes the line as: “Minimal, sensual and human.” “The line encompasses all aspects of my career, including an abstract sketch I did during my university years, the icons that I’ve become known for and are tattooed on my body, the digipop graphics that speak to the current digital age, a sketched homage to my home in NYC and my literal fingerprint.”

Considered one of the most prolific designers of his generation, Rashid was given free rein in the design for the entire collection. “The challenge in the collection was to bridge the span between my esthetic and BoConcept’s urban design aimed for smaller city homes,” says Rashid. The collaboration between two highly regarded entities, who share a vision for smart and savvy functional urban furniture, simply made sense, according to Claus Ditlev Jensen, collection and visual director at BoConcept.

“During the last years we have been searching for a new design partner – one with enough edge and influence to add a new design look to our existing assortment,” Jensen says. “Karim Rashid has a strong signature, so does BoConcept, but in a different way. He is, like BoConcept, very international and urban. In our first meeting we also learned that he thinks commercial and understand the BoConcept design philosophy.”

The result is decidedly 21st century Scandinavian design with whimsical and colourful elements.



Comments are closed.